Wednesday, 25 January 2012

Online Gifting made easy


Exchanging gifts and presents is a universal gesture of goodwill and help strengthen relationships. We buy gifts for our friends, relatives, siblings, parents etc on several different occasions just to put a smile on their face. The idea is rejoiced by everyone but the motive behind gifting fails if the receiver does not like what you bought them.
You can never be too sure what your friends might want for their birthday or if they already have what you are buying for them. In order to reduce the confusion and doubt, you ask them about their preferences which kills the element of surprise. Therefore, most of us like to make a good guess while shopping for someone else and hope that the person ends up liking what you bought for them.
Since the evolution of online shopping it has become possible to buy gifts for friends living any part of the world and have it delivered to their doorstep. Many of the online shopping websites have an option where a user can create their wish list so people buying gifts for them can directly go to that list and buy them something of their need and preference. The only problem with these wish lists integrated with online shopping websites is that they have a very limited reach. Your friends can only access your list of desired items if they decide to shop from that specific site.
The concept of wish list can be put to use in its true sense if it is practiced over the social network. It has a far greater reach and almost everyone has the access to it. Quite a few applications have been designed for this purpose but they failed to capture the interest of the masses, either because they were too complicated or not engaging enough.
GiftBox  is a similar application that has been recently launched, for the online gifting purpose. What sets it apart from the other is its engaging interface and the fact that it is available for Facebook, iPhone and Android as well. That makes it possible for GiftBox to reach a far greater audience. It, by far, appears to be the most extensive effort in this regard. It has an easy-to-use simple design, developed by the team of Avenue Social Inc., which allows the user to add items from all online shopping websites to the wish list. The key feature of this app is it’s availability on multiple fronts. You can easily access the wish list of your loved ones via iPhone, Android or Facebook, and buy gifts for them with a couple of clicks.

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